Looking for Semrush alternatives? We’ve got you covered! Here’s a guide to help you find the perfect SEO tool based on your needs.
Semrush is a great tool for SEO, but you might also want to explore other options:
- Affordability: Not everyone can afford Semrush
- Beginner-Friendly: You’re just starting out, Semrush might feel overwhelming.
- Comprehensive Data: Need more robust features for keyword research or competitive analysis
In this guide, I’ll walk you through the best Semrush alternatives out there.
Each alternative is tailored for specific user groups, making it easier for you to find the perfect fit.
Here are my Top 5 Semrush alternatives:
- Ahrefs: Best Overall
- SE Ranking: Small to Mid-sized Agencies
- MOZ: Most Accurate Data
- Ubersuggest: Best for Newbies
- Spyfu: Best for Competitive Analysis
What are the best Semrush Alternatives?
(Editor’s Choice)
Ahrefs
[icon name=”sack-dollar” prefix=”fas”] $99 – $999
[icon name=”play” prefix=”fas”] No Free Trial
[icon name=”medal” prefix=”fas”] Best Overall
[icon name=”sack-dollar” prefix=”fas”] $99 – $999
[icon name=”play” prefix=”fas”] No Free Trial
[icon name=”medal” prefix=”fas”] Best Overal
[icon name=”square-check” prefix=”fas”] Keyword Research | Competitor Analysis | Backlink Analysis tool | Site Audit | Rank Tracking | Content Analysis
Pro
Cons
Ahrefs
Ahrefs is an all-in-one SEO tool that covers everything yuo need when it comes to on-page and off-page SEO.
Related: Ahrefs Full Review
Keyword Explorer
With the keyword explorer tool, you can find out information about the keywords you want to target.
Enter a keyphrase in the keyword explorer tool to check metrics like Keyword Difficulty, Search Volume, and traffic Potential of your target keyword.
Dig deeper into the analysis by examining your competitor’s website’s position history for your target keyword.
PRO TIP: When the ranking websites stay consistently the same, it suggests that outranking them could be more challenging.
Last but not least, you can also check the SERP overview section for your target keyword to study your competition.
To find new keyword suggestions, use the “keyword ideas” feature.
Here, you can find new terms that might be easier for you to target.
When you come across some promising keywords, simply add them to your personal keyword list.
This list is fully customizable and can be edited or exported whenever you want.
With this approach, you’ll have everything organized and easily accessible in one place.
Site Explorer
With the Site Explorer you can spy on your competitor’s website and learn about their backlinks, organic traffic, and organic keywords.
Use the site explorer feature to check out your competitor’s website overview. Here, you can deeply analyze their backlink profile and discover:
- All the Backlinks they have
- Broken Backlinks
- Referring Domains
- Organic and Paid Searchesand more.
Discover the list of keywords they’re ranking for and the top pages on their site.
Check out the organic competitors section to spy on your competitor’s top rivals. This way, you can find out if there’s a gap in their content that you could fill.
PRO TIP: When doing guest posting, this feature is incredibly useful. It allows you to identify the content gap between your target website and its competitors. By proposing to write a guest post covering that gap, you can offer valuable content that the target website may be missing (and earn a valuable link in exchange)
Site Audit
Use Ahrefs to run regular site audits and identify on-page SEO issues that impact your site’s performance.
After each audit, you’ll receive a final report with actionable tips and suggestions to fix the errors.
Rank Tracker
Track your keyword rankings and overall performance in search engine results with the rank tracker.
With this tool, you can:
- monitor keyword rankings
- Identify new trends
Content Explorer
Discover valuable insights about your content strategy using the Content Explorer.
With this feature, you can:
- Identify content that is performing well
- Analyze content gaps between your site and your competitor’s site
- Discover new backlink opportunities
SE Ranking
[icon name=”sack-dollar” prefix=”fas”] $44 – $191.20
[icon name=”play” prefix=”fas”] 14-Day Free Trial
[icon name=”medal” prefix=”fas”] Small to Mid-sized Agencies
[icon name=”sack-dollar” prefix=”fas”] $44 – $191.20
[icon name=”play” prefix=”fas”]14-Day Free Trial
[icon name=”medal” prefix=”fas”] Small to Mid-sized Agencies
[icon name=”square-check” prefix=”fas”] Keyword rank tracker | Keyword Research Tool | On page seo checker | Website audit | Competitor analysis tool | Backlink checker | Local marketing tool
Pro
Cons
SE Ranking
Among all Semrush alternatives, SE Ranking is a great one!
While it may not be as fancy as premium tools like Ahrefs, it definitely gets the job done.
With SE Ranking, you get an all-in-one SEO tool that allows you to easily perform both SEO and PPC campaigns.
Keyword research tool
With SE Ranking keyword research tool, you can:
- Keep an eye on your competitors’ keywords to see how your website compares to theirs.
- Discover the top-performing keywords that bring the most traffic to your site.
- Identify and address keyword cannibalization (when multiple pages compete for the same keyword).
More precisely, with the keyword research tool, you can get precise insights on a keyword’s difficulty, search volume, CPC, and global volume.
Get information about keyword ideas, organic results on SERP, and ranking history.
Perform a bulk keyword analysis by manually inserting or importing keywords from a txt file.
Track your site’s positions in the SERPs for up to 100 locations per project with the Keyword rank tracker.
On-Page SEO checker
On-Page SEO Checker is a powerful tool that provides you with a comprehensive list of actionable steps to boost your page rankings.
It checks various page elements and metrics to determine relevancy and user experience.
Website Audit
Assess any website’s score in just 2 minutes and receive a comprehensive health checkup.
Here’s what our tool provides:
- Top Issues: Discover the most significant and prevalent issues (limited to top 5)
- URLs Found: Get a count of individual web addresses on your website
- Pages Crawled: Find out the number of audited website pages
- Health Score: Evaluate your website’s technical SEO health
- Core Web Vitals: Check the overall user experience of your site with Core Web Vital scores
- Problems by Category: Easily understand and visualize errors across various categories, including link problems
Competitor Analysis tool
Use this SEO tool to perform competitive analysis and check your clients’ rival websites.
Simply enter a domain name or URL, and get a comprehensive view of your competitors’ organic and paid promotion strategies.
Gain insights into various metrics such as domain and page trust, organic and paid traffic, referring domains, and backlinks.
You can also get information about traffic distribution per country, keywords divided by intent, and organic competitors.
Backlink checker tool
Perform backlink analysis for any domain and build a strategy based on the results.
Get valuable insights about the domain, backlinks, toxic links, and broken links.
Explore your competitors’ backlink history, identify lost links, and top referring links.
This feature is incredibly helpful for link building, whether it’s for your site or a client’s site. Try to acquire the same top links or target the ones that were lost over time.
Local marketing tool
SE Ranking offers a comprehensive set of local SEO tools to boost your online visibility and make your business easier to find in local searches.
Here is what you can do:
- Local Rankings and Search: Monitor how your keywords rank across different business locations
- Local Marketing Audit: Receive detailed reports on any issues found in your Google Business Profile and other business listings
- Reputation Management: Gather genuine statistics and conduct in-depth research on your business. Save time by analyzing and responding to reviews directly through the SE Ranking platform
NOTE: This feature is not included in the plans and needs to be purchased separately.
Moz Pro
[icon name=”sack-dollar” prefix=”fas”] $59 – $359
[icon name=”play” prefix=”fas”] 30-Day Free Trial
[icon name=”medal” prefix=”fas”] Most Accurate Data
[icon name=”sack-dollar” prefix=”fas”] $59 – $359
[icon name=”play” prefix=”fas”]30-Day Free Trial
[icon name=”medal” prefix=”fas”] Most Accurate Data
[icon name=”square-check” prefix=”fas”] Keyword research tools | Rank tracking | Site audit tool | On page optimization | Link building tool
Pro
Cons
Moz Pro
Moz is one of the best SEO tools available.
Unlike Semrush, it provides data not only for Google but also for Bing and Yahoo’s search engines.
Keyword Research
Learn about keyword metrics like keyword difficulty, volume, CTR, related keywords, and SERP information.
You can create and manage keyword lists using the Moz keyword research tools.
They allow you to categorize, prioritize, and compare keywords and phrases to enhance your content strategy or analyze your competitors.
With these tools, you get not only suggestions and keyword comparisons but also insights into which sites rank for specific keywords.
Plus, the data provided is always accurate and up-to-date, making it a reliable resource for your SEO needs.
Rank Tracking
Keep an eye on your competitors and get insights on local and national searches, as well as how you stack up for your keywords.
Moz provides top-notch, comprehensive data to give you a clear snapshot of your rankings over different timeframes.
What I like the most is the possibility to compare rankings between mobile and desktop devices.
Site Audit
With Moz Pro, monitoring a variety of site issues is very easy.
Broken redirects, missing title tags, and more can be identified, and then you can choose which issues to fix first.
Each issue is explained, along with its potential impact on your SEO.
You can also flag the issues you want to ignore, mark issues as fixed, and recrawl instantly to check your work. (This feature is not available in any other SEO tools)
On Page Optimization
Here MOZ gives you a prioritized list of recommendations with easy-to-follow steps to optimize your page content.
Link Building
This brand-new feature provides insights into your website’s authority and rankings.
With Link Explorer, you can measure your backlinks, valuable pages, linking domains, and anchor text.
It even allows you to compare your link profile to your top four competitors.
NOTE: Moz is the only data source that gives us real insights into link equity.
You can also easily track and analyze your link-building progress with the user-friendly Link Tracking Lists.
Ubersuggest
[icon name=”sack-dollar” prefix=”fas”] $49 – $99 or Life Time Subs for $490 – $990
[icon name=”play” prefix=”fas”] 7-Day Free Trial
[icon name=”medal” prefix=”fas”] Best for newbies
[icon name=”sack-dollar” prefix=”fas”] $49 – $99 or Life Time Subs for $490 – $990
[icon name=”play” prefix=”fas”]7-Day Free Trial
[icon name=”medal” prefix=”fas”] Best for newbies
[icon name=”square-check” prefix=”fas”] Keyword research | Competitive Analysis | Site audit tool | Backlinks data
Pro
Cons
Ubersuggest
Ubersuggest is a free tool specialized in generating new keyword ideas.
This tool is perfect for beginners who want to practice and dive into Search engine optimization.
However, if you’re in need of comprehensive analysis and extensive keyword research, this might not be the best tool for your needs.
Keyword Research
Discover keyword search volume, difficulty, CPC, content ideas, and more – all for free with Ubersuggest.
Upgrade to a paid subscription for deeper analysis, including historical keyword data, unique age search range, and click percentage in SEO results for your target keyword.
But here’s the thing: unlike other SEO tools, Ubersuggest doesn’t give you information about competitors in the SERP (major weak point)!
Competitor Analysis and Backlink Data
On the other hand, you can analyze competitor’s backlinks to easily spot who links to them and who doesn’t link to you.
Site Audit
Ubersuggest also features a site audit that highlights all your SEO issues and provides detailed instructions on how to fix them.
Spyfu
[icon name=”sack-dollar” prefix=”fas”] $39 – $79
[icon name=”play” prefix=”fas”] No Free Trial
[icon name=”medal” prefix=”fas”] Best Competitive Analysis
[icon name=”sack-dollar” prefix=”fas”] $39 – $79
[icon name=”play” prefix=”fas”]No Free Trial
[icon name=”medal” prefix=”fas”] Best Competitive Analysis
[icon name=”square-check” prefix=”fas”] Keyword research | Competitive Analysis | Backlinks data | Reporting & Tracking | Organic & PPC
Pro
Cons
Spyfu
Among all Semrush alternatives, Spyfu is one of the best seo tools yuo can find.
It covers various aspects of your SEO strategy while being one of the most affordable seo tools out there.
It’s also well-known for its top-notch competitor analysis tool (it’s said that SpyFu is one of the best when it comes to spying on your competitors).
SpyFu allows users to uncover their competitors’ organic search strategies by providing valuable information about competitors’ keywords, ranking positions, and estimated clicks they receive from these keywords.
It also goes beyond organic search and dives into competitors’ PPC strategies.
Here, users can check AD campaigns, the keywords your competitors are targeting, AD copy, and estimated AD spend.
When it comes to backlink research, users can explore who’s linking to their site and check their competitor’s backlinks.
Spyfu stands out from other SEO tools in competitive analysis because it goes beyond the usual.
Not only does it identify emerging competitors, but it also collects historical data to provide a more comprehensive understanding of the landscape.
And that’s exactly what makes it the best in the business.
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